According to recent studies conducted by an Italian sex researcher (Piero Lorenzoni), theories have been made connecting breast size and shape to specific personality traits. This is similar to astrological signs of women, using fruits as symbols/representations of the different types of breasts.
One of such fruit symbols is of course the Melon. As offended as you female readers out there may be right now, this is neither a joke nor an insult. The Melon, along with the Lemon, the Pear, the Grapefruit, the Orange, the Cherry, and even the Pineapple (!!!) are some of the fruits representing breasts which seem to have some sort of bearing (big or small) on the character, preferences, and sex drives of their owners.
It seems [hu]mankind has moved and evolved for better or for worse. We have stopped looking to the stars; instead, we look to equally fascinating objects a little closer to home for answers.